Lucknow, August 26: Chief Minister Yogi Adityanath’s mega project ‘One District, One Product’ (ODOP) is about to spread globally. A big initiative has been taken to promote the handicrafts of Uttar Pradesh at the global level. Like Flipkart and Amazon, ODOP is about to launch its own e-commerce platform. At present, its field trial is going on. This will be the first dedicated platform for UP’s ODOP products.
Navneet Sehgal, Additional Chief Secretary, MSME, said that on the instructions of Chief Minister Yogi, in view of the growing online business at the global level, a new market is going to be found for the ODOP products of the state.
Sehgal informed that any GST registration businessman can sell his products on the e-commerce platform being prepared for this. For the first time on behalf of the government, ODOP artisans without GST registration are also being included by making them sub vendors. Upon purchase through this online platform, a message is sent directly to the craftsman and a call through the helpline number is also told to keep their products ready. After this, the logistics partner takes the product from the concerned craftsman and delivers it to the customer.
ODOP Mart app to be launched soon: Sehgal
ACS MSME Navneet Sehgal informed that ODOP Mart is being built with Handicrafts Development and Marketing Corporation. This benefits the artisans with GST and without GST registration. The customer is also guaranteed that the district from which he has purchased the ODOP product is reliable. He said that free cataloging of ODOP products is also being done on the online platform and ODOP Mart app will also be launched soon.
11 thousand ODOP products on Flipkart, Amazon and Eway site
In fact, in the last four and a half years, Chief Minister Yogi has given a new identity to the traditional products of the state. For this, handicraftsmen and craftsmen have been encouraged by the government through various schemes. Apart from this, they have also been given training for technical upgradation. Along with this, financial assistance has also been given by giving subsidies.
As a result of this, for the first time in the state, traditional products have got a new identity and in addition to offline sales, online sales have also been started.
According to Navneet Sehgal, in the last two and a half years, about 11,000 products of 15 categories belong to ODOP on Flipkart, Amazon and Eway online site and about 355 craftsmen have registered themselves. Craftsmen have also done a business of more than 24 crores through online business.
